Why are these answers from a promoter's perspective?

Create group upload photo invite friends post status asking friends to invite friends

Comprehend What is the event for -- Nature of this - physical event , virtual event , sad , happy , academic , entertainment, private , public , national , international ? Who is the event for -- Adults , Children , musicians , patrons of music ... Why is the event being organized -- collect donations ? raise funds ? social purpose Where is the event being orgainzed - physical -- auditorium ? grounds ? capacity ? virtual - are they joining a live video ? When -- an year from now ? a few weeks from now ? a few days from now ? Say the answers lead us to a non profit organization that is putting together a CA based 3 day music festival in the next three months to raise awareness of breast cancer ..The grounds can accommodate 10,000 guests each day Set some goals to chase - 1. Exposure to 100,000 clicks and shares ( assuming 10th Click to action probability ) 2. Retarget engaged customers that tried to learn about the event (assuming 50% engaged user base - 50,000 retargeted shares ) 3. Encourage and target 10,000 comments Describe the nature of the customer that consumes this product Customers Avid music listeners , Beyonce fans, Madonna fans, Music festival patrons Call to action Product Music Event Place- Beyonce fan group , pop music fan group , Madonna fan group , Pop music related pages Price - ticketed at par with general music events Promotion - discounted / best value tickets if purchased in a month / discounted tickets for members that belong to a fan group ( secret code vsent in a DM ) Pre inbound -- Social marketing in groups , posts on pages , content marketing about the past performances of the musicians , SEO Outbound -- Work with newspapers, sites like daily beast / huffington post to arrive at an agreement with each rof those providers to repost their online content on facebook Repost the event everyweek in the first 2.5 months to groups - targeting no more than 100,000 ( there are more fans of Beyonce than that but the event grounds won't fit more than 10,000 ) For the last 15 days, repost every day Host an event in the largest group which has pop music lovers where the stars of the event use Facebook live to talk about breast cancer awareness During event On each day for the 3 days of the event , share a story with videos of the previous day with the groups Summarize Create the event, identify target groups of patrons of music, share weekly before the festival for two and half months and daily for the last 15 days. Have the stars do a Facebook live on the groups. Create a story and share it with the group during the 3 days of the festival Measure success Out of the 100,000 users targeted , How many users clicked on a link to know more about the event in the first two weeks ? If this is not in the range of 50,000, target a different group(s) If the number of users that clicked on a link to know more was 50,000 , how many tried more activities like look for accommodation ( facebook partners in travel could have helped show an adv for flights ) - if this is less than 25,000, market to more serious fans in a different group If the number of click to action is above 10,000, then the goal is met and the grounds will be filled on all three days Has the promotion been effective in filling the grounds on all three days @ 10,000 a day ? Did the