Your tasks

• Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
• End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
• Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
• Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
• Support in developing segmentation and personalization strategies (e.g. using behavioral data)
• Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
• Execution of A/B tests and contribution to performance analyses
• Monitoring of market and technology trends to continuously improve tools and methodologies in use

Your profile

• University degree in business, marketing, communications, computer science or a comparable field
• Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
• Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
• Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
• First-hand experience with automation, customer journeys, and personalization
• Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
• Experience using A/B testing tools and in optimizing usability
• Basic understanding of HTML is a plus, but not a requirement
• Excellent written and spoken German and English skills

What's in it for you?

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