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Trade Marketing

• Define the local trade marketing strategy in line with brand image and global plans; manage the A&P budget to deliver image, impact, sales, and profitability targets.
• Lead client meetings with retail partners to present and negotiate trade plans aligned on vision, execution, and outcomes.
• Build local go-to-market plans for launches, coordinating campaigns, pop-ups, and in-store events from concept to execution.

Retail Excellence

• Ensure flawless in-store execution across the network, with top standards in flagship doors (VM updates, maintenance, etc.).
• Drive the creation and installation of personalized corners with key stakeholders to elevate brand image and customer experience.
• Adapt and implement VM guidelines (planograms, scenography) to ensure brand consistency and portfolio coherence.

Amplification

• Own PR and social media initiatives locally, setting targets to maximize coverage, visibility, and engagement.
• Coordinate product seeding with the local agency and manage influencer/KOL relationships through a Friend of House program.
• Plan and deliver trade events and PR activations to boost awareness and engagement.

Business Analytics & Reporting

• Set performance targets, monitor and analyse results, and recommend optimizations.
• Consolidate and share best practices and reporting (trade plans, launch reports) with stakeholders.
• Recommend investment priorities, track budget and ROI, and adjust forecasts based on market shifts.
• Translate trends, innovation, competitive insights, and consumer learnings into actionable strategies.

Profil

We are seeking an experienced and dynamic individual who embodies the following qualities and expertise:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

• At least 5 years of experience in similar positions in the German market, with experience in the luxury and beauty industries, and direct interaction with retailer clients.

• Proven track-record of developing and executing high-impact marketing initiatives in full adherence to the brand concept, backed by strong data interpretation skills leading to informed decision-making.

• Expertise in PR and social media strategies, with a proven ability to amplify brand presence and engage target audiences across multiple platforms.

• Creative thinker with a strategic mindset and a passion for fragrance.

• Exceptional communication and interpersonal skills, with the ability to build strong relationships and rally stakeholders around your vision.

• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.

• Proficiency in Microsoft Office, PowerPoint, and Excel.

• Fluency in German and English; any other language is a plus.

• Flexible and mobile for 25% business travel.

Benefits

• Performance-based compensation

  
  

• Employee discounts

  
  

• Option to submit personal expenses (meals, transportation, internet)

  
  

• Urban Sports Club

  
  

• An engaging role within an exciting international luxury brand

  
  

• Comprehensive onboarding and ongoing support

  
  

• Opportunities for training and professional development within the world’s largest luxury group LVMH

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