5 Tips for Targeting the Right Talent

If you have trouble finding the right talent, you’re not alone. According to Aptitude Research Partners, three in four hiring decision-makers say that finding quality candidates is their #1 recruiting challenge. Here are five ways you can attract more quality candidates to your open roles with Brand Advertising from Glassdoor:

Think Beyond Job Adverts.

Job adverts are a great way to reach candidates who are actively searching for roles. But how do you know if they’re going to click on your ad as they scroll through hundreds of search results? Brand Advertising exposes your employer brand and your jobs to candidates in places outside of the usual search results such as the Glassdoor homepage, competitor pages and related sites.

[Related: 7 Ways to Advertise Your Company’s Jobs Where Today's Top Candidates Search]

Grow Brand Awareness.

There’s no doubt that your brand reputation attracts candidates. But even if you have a great reputation with those who know about your company, there are still plenty of talented candidates who don’t. Brand Advertising highlights your brand and your jobs to candidates who are looking, but may have not been exposed to your brand before. Repetition is one of the keys to increasing brand awareness, so the more places your brand appears, the more it becomes top-of-mind for candidates.

Target Candidates Precisely.

Targeting your jobs is about more than job title and location. Companies may seek to reach candidates of specific demographic groups or criteria such as veteran status, diversity and competitor activity. Brand advertising allows you to get in front of more of the candidates you want by setting the exact criteria that suits you best.

Go Where the Informed Candidates Are.

When candidates know more about your company, hiring is easier. Research shows that interviewing informed candidates results in improved candidate experience, reduced time to hire, and improved hiring manager satisfaction. With nearly 62 million monthly unique users to its mobile apps and websites, Glassdoor is the premier destination for displaying adverts to informed candidates.

Expand Your Reach.

Effective recruiting isn’t just about casting a wider net; it’s about consistently casting your net in the most abundant waters. When you build brand familiarity with informed candidates through repetition across a diverse set of online locations, you’ll win over the ones who apply, interview, and become happy, productive and engaged employees.

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