Amazon Program Manager interview questions

Amazon has 14 leadership principles. Assessment on these principles is used in hiring, periodic evaluations, promotions, etc. Your first week on the job you're going to memorize them. Why not get started early? Your job interview is a gauntlet of 6 or 7 people, each of whom will be assigned 2 of these 14 principles to ask you about (they may omit "frugality" and "raise the bar" if you have only 6 interviews). At least one of the interviewers will be outside the group you're being hired for, the remainder will at least have some bearing on what you will be doing. The questions may start the same and you'll see them here on the site: "tell me about a time when you..." but the "drill down" questions will relate to the leadership principles. The same original question from different interviewers will lead in different directions. Be prepared to address every leadership principle. Follow the "STAR" method. Have more than one example for each one, if possible. Be prepared to get into trivial specifics of your answer. "Why did you ask that person for this information? What if that information was wrong?"

I got a interview call for two positions - Program Manager and Business Analyst - HR asked me my preference and I opted in for PM profile as I am not very tech savvy and told the same thing to HR. I had three telephonic rounds in the beginning post that they decided to go for a BA profile for me. I told them specifically that I am not very proficient in technical skills and hence I might not crack it. Still HR convinced me and asked to come down to HYD for F2F rounds. There were 4 F2F rounds out of which 1 was way too technical with big SQL queries. At last I was rejected because of SQL skills