I applied in-person. I interviewed at H&M (Toronto, ON) in Sep 2025
Interview
It was a group interview, which was around 30 minutes. The interviewer explained the job and asked us some simple questions. Then we were asked to go to the sales floor and play the role of a sales associate. After that, we came back to the room and answered a few more simple questions. They don’t care about previous experience, it’s not important to them. They care about nothing but someone who engages with customers, even though I have never been greeted there as a customer and usually have to search for someone to ask my question. Anyway, just be yourself and talk to customers when you are asked to act as an associate in the interview.
It's a group interview and in mine there were x4 other people. We introduced ourselves and got split into teams to complete a task on their values. Then we were split into different teams and were given a hypothetical customer who wanted help with their outfit - we had to create an outfit accordingly therefore roamed around the store to find clothing items that fit the brief. Afterwards, we explained why we chose those clothes and then were asked x2 competency-based questions.
Interview questions [1]
Question 1
Why do you want to work at H&M? Tell me x3 things about yourself. What does fashion mean to you and what is your fashion style?
Engaging and interactive, having opportunity to engage with managers and customers at the same time. Actual sit down interviews were fairly brief/in groups with opportunity to shadow during business hours.
"The interview process went smoothly and I felt confident in my answers. I made sure to mention my customer service experience and I felt I connected well with both the interviewers and the other candidates in the group."
