I applied online. The process took 2 weeks. I interviewed at H&M in Apr 2012
Interview
The whole process was strange because they were hiring grand opening staff. The interview process was normal except for the fact we had to meet at panera and a hotel lobby. Everyone was incredibly nice and very forward with information about the job.
It's a group interview and in mine there were x4 other people. We introduced ourselves and got split into teams to complete a task on their values. Then we were split into different teams and were given a hypothetical customer who wanted help with their outfit - we had to create an outfit accordingly therefore roamed around the store to find clothing items that fit the brief. Afterwards, we explained why we chose those clothes and then were asked x2 competency-based questions.
Interview questions [1]
Question 1
Why do you want to work at H&M? Tell me x3 things about yourself. What does fashion mean to you and what is your fashion style?
Engaging and interactive, having opportunity to engage with managers and customers at the same time. Actual sit down interviews were fairly brief/in groups with opportunity to shadow during business hours.
Asked general questions about the company, what I liked etc. Also asked when I worked in a team/examples of previous times I showed teamwork. Make sure to do research on company!