New Balance Store Manager interview questions

I was initially encouraged when I got an immediate response to my resume (as in I was contacted for an interview within an hour of submitting my application) and was pleased to schedule my phone interview. On the day of the interview, the recruiter (or HR person?) called me ten minutes late and then proceeded to read my resume to me and then asked me a number of questions that had nothing to do with the job description. Specifically, she asked me a lot about my experience with social media and event planning, things I have done at jobs in the past. She asked me very few questions that seemed relevant to being a retail manager -- it was one of the strangest interviews I've ever had.