You are on a credit card company’s marketing team with mandate to launch Apple Pay to regain market share. A competitor launched Apple Pay domestically and is ahead of the curve. As a late entrant, analyze target audience, develop a thoughtful marketing promotion strategy.
They asked two case questions and typical behavioral questions (Tell me about a time when...)
algun reto que has tenido y como lo superaste?
How many restaurants in the city?
What was a challenge you encountered and how did you respond to it
Do you have experience mentoring others?
How do you work in a team?
Describe one time you worked in a team and held a leadership role.
Why BCG? Tell me about a time you worked on a team? When you were a leader?
Why BCG? Why Consulting? Tell me bout a time when you assembled a team
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