Marketing at AMD - Senior Marketing Manager AMD Employee Review

AMD lacks Channels Marketing expertise and they don't have a clear direction how to sell products through OEMs, Resellers, Distributors and DMRs. AMD doesn't even conduct competitive marketing intelligence on the key programs, promotions, channels of distribution of Intel, their key competitor. Senior Management are not Channel experts and AMD keeps laying off Marketing people that had the SMB and Chanenl skills. The morale is also very low at AMD.