3.0
Aug 8, 2015
Anonymous employee
Current employee, more than 1 year
Herzogenaurach
Recommend
CEO approval
Business Outlook
Pros
-Successful company -Great heritage in sport -Culturally relevant -Excellent product testing and access to athlete/ consumer feedback -New outlook from Senior Leadership
Cons
-Trying to win the race in the U.S. using German thinking -Functional priorities are not aligned -Many rules that are difficult to navigate. This can slow innovation and reaction time. -Difficult Sourcing strategy -Difficulty understanding that today's consumers react on an emotional level, and not so much on a performance level. The performance is inferred by the brand name itself.