Once they started bringing in former consultants into C-level positions, things started going downhill. I get that both the founders and these people are really smart and talented, but you need to have a certain degree of professionalism (as in, not putting your sons in positions that they are vastly underqualified for) and a certain history in the company in order to not mess things up. Granted, the boost from the pandemic helped things a lot but the company also started swelling up with underqualified people in redundant positions, which caused the few people who were doing actual work to become overburdened really quickly. And management was nowhere to be seen.