Pros
I don't know that there are Pros about Moz anymore. They were once a leader in the SEO industry, but they've fallen so far behind that I do not believe there is any hope of recovery.
Cons
The company is circling the drain, which it's been doing for several years. Competitors have run circles around the product, while the product itself has not been updated to reflect expectations of a modern web application. Efforts to redesign have been suggested an abandoned multiple times. The company was purchased in 2021 by Ziff Davis for bargain basement prices, and the culture (which was already flagging) changed dramatically. Health benefits got more expensive, differentiator benefits were removed, and the cultural guidepost of TAGFEE went out the window. As much as I think it was a mistake to have a SME guiding product decisions for a company that focuses on people new to SEO, I still think the company was better off when Rand was leading product. The way in which he was unceremoniously tossed out was one choice in a long line of mistakes the company has made. Moz used to be a wonderful place to work, but the people with innovative ideas were constantly shut down and left for other places where their expertise would be valued. It used to be a top company in the Seattle area, winning awards of best place to work. Those days are long gone. My advice to anyone who is still there: GET OUT. The writing has been on the wall for quite some time, and it's better to leave now before the only success story you have left is that you turned out the lights as you exited the office.
