TikTok reviews

3.2

42% would recommend to a friend

(6,298 total reviews)
avatar

Shou Zi Chew

61% approve of CEO

40% positive business outlook

TikTok has an employee rating of 3.2 out of 5 stars, based on 6,298 company reviews on Glassdoor which indicates that most employees have a good working experience there. The TikTok employee rating is in line with the average (within 1 standard deviation) for employers within the Informationstechnologie industry (3.9 stars).

Reviews by job title

6K reviews
3.0
Jun 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Clients want to talk to us

Cons

One of the biggest challenges is that products are often developed and measured in silos. Sales teams typically have strong guidance on individual ad products, but limited visibility into how different products are expected to perform together in a broader media strategy. This can make it difficult to confidently advise advertisers on the optimal mix of solutions, especially when cross-product performance data is limited. There is a significant opportunity for the company to invest more in integrated measurement, planning tools, and cross-functional alignment.

3.0
Jun 23, 2026
Recommend
CEO approval
Business Outlook

Pros

The company generally values efficiency, ownership, and measurable outcomes, which can be a great environment for people who want to grow quickly and work on large-scale systems. The compensation and benefits are also competitive compared with many other companies in the market.

Cons

The work-life balance can be challenging, and overtime is quite common

Viewing 31 - 33 of 6,298 Reviews

Glassdoor has 8,049 TikTok reviews submitted anonymously by TikTok employees. Read employee reviews and ratings on Glassdoor to decide if TikTok is right for you.