First 70 of the 90 years is the prime time of AAF, can we come back?
Pros
People are very friendly to work with. There is a fair amount of veterans of the company who has been with the company for 20 to 40 years. They really knows the business. However they are all retiring soon.
Cons
From marketing to R&D, the company need to invest much more to compete with others. If look at the AAF history prior to 90s, you know why the company is successful then. We are the leader for innovation, massive marketing department, best industry knowledge of know how. These days, it is all eliminating products can't sale without adding new product into product line fast enough. The brand name is still strong, however we need strong leadership. Some of the senior management team is not knowledge enough to lead the company, divisions, or groups. HR department need to spend a little more to find the best people in the industry or train its own young team member.