Marketing team: Leadership gap and lack of strategic direction - Marketing Manager Riverty Employee Review

1.0
Mar 2, 2026
Recommend
CEO approval
Business Outlook

Pros

The company has other departments that seem to function better; if you are considering a role here, I highly recommend looking into teams outside of Marketing.

Cons

Leadership competency: The Marketing leadership lacks a fundamental understanding of modern marketing strategies. Decisions are often made without clear rationale, and there is a noticeable absence of professional guidance or vision from the top. Resource management: Budget is frequently spent on "fancy trips" for the leadership team rather than on tools or initiatives that drive actual growth or support the department. Performance & accountability: There is a culture of celebrating past, outdated achievements rather than delivering current results. This has led to a cycle of pursuing conflicting partnerships that do not align with the company's best interests. Work environment: The department has historically struggled with unprofessional behavior, including volatile communication styles and high-stress interactions. While some toxic elements have left, the underlying lack of direction and "old guard" mentality remains.

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Riverty Response
2mo
Thank you for taking the time to share such a detailed and candid review about your experience in the Marketing team over several years. It is clear that you have invested a lot of energy and commitment during your time at Riverty and your feedback reflects both disappointment and a genuine wish for things to be better. We do not take that lightly. You are addressing several important topics: leadership quality, strategic direction, resource allocation, performance culture and the overall work environment. These are critical dimensions that when they do not meet expectations, this can be frustrating and draining. Your perspective on the need for modern, up‑to‑date marketing expertise, more transparency around budgets and a stronger focus on professional conduct and merit is valuable input for us. Thank you again for your openness and the time you took to outline your experience in such a structured way. We wish you all the best for your professional journey ahead and truly hope that your next step offers the kind of leadership, strategic clarity and work environment you are looking for. Best regards, Martin from People Experience & Employer Branding

Explore other reviews about Riverty

5.0
Jun 15, 2023
Recommend
CEO approval
Business Outlook

Pros

As an employee, I feel very appreciated. The flexible working hours allow me to manage my professional and private challenges well. Because of these opportunities and benefits and the work that satisfies me, I can't imagine working anywhere else at the moment. My supervisor in particular supports me in all things. I always feel well informed about new developments in the company. I would recommend Riverty as an employer to anyone, who is close to me.

Cons

Riverty could join Hansefit. Then you could keep fitter. And some internal processes take a little longer, but that's understandable for such a large company.

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Riverty Response
3y
Dear Process Manager, Thank you immensely for your thoughtful and detailed review. Your positive sentiments regarding your experience at Riverty and your endorsement truly warmed our hearts. It's encouraging to know that our efforts to create a flexible, engaging work environment are appreciated, and that you feel supported by your supervisor. We appreciate your suggestions on joining Hansefit and streamlining internal processes - your feedback is crucial in our ongoing mission to enhance employee experiences. Thank you again for your dedication and for choosing Riverty as your workplace. We look forward to continuing to serve and support you in your professional journey. Best Regards, Martin Employer Branding
4.0
Sep 2, 2021
Recommend
CEO approval
Business Outlook

Pros

Got to see what it's like to work in a corporate environment

Cons

Boss pawned off a lot of his own work to me

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