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      H&M

      Engaged Employer

      H&M reviews

      3.5

      61% would recommend to a friend

      (17,351 total reviews)
      avatar

      Daniel Erver

      62% approve of CEO

      46% positive business outlook

      Ratings by category

      3.9

      Diversity & inclusion

      3.5

      Culture & values

      3.3

      Work/Life balance

      3.1

      Compensation and benefits

      3.1

      Career opportunities

      3.0

      Senior management

      H&M has an employee rating of 3.5 out of 5 stars, based on 17,351 company reviews on Glassdoor which indicates that most employees have a good working experience there. The H&M employee rating is in line with the average (within 1 standard deviation) for employers within the Einzel- & Großhandel industry (3.5 stars).

      Ratings by demographic groups

      Reviews by job title

      17K reviews
      3.0
      Jun 17, 2026

      Start your career here, grow and develop, but beware of re-organisations!

      Account manager
      Recommend
      CEO approval
      Business Outlook

      Pros

      - H&M is a brilliant place to start your career. If you're ambitious and willing to dive in/develop, you could get the opportunity to be part of great projects where you'll learn lots and get great experience for your CV. - Opportunity to work across sister brands (e.g. Weekday, Arket, Stories) to get different career experiences over the years. - Work life balance / good team vibes depends on which department and sister brand you're working at. Some are more friendly than others! - I've been lucky to have some lovely colleagues throughout the years who became part of my good friends / network here in Stockholm. If you're in a friendly team, the work culture is a big positive and a big reason people choose to come back to work for H&M.

      Cons

      - In my opinion, H&M is a great place to START your career. Once you have a few years experience and want to progress in salary/title for what tasks you perform, it can be tricky to formally become a senior. I observed that people usually left H&M after a few years, worked externally at a different company (where salaries are usually more competitive), then a few years later re-entered H&M in a senior position at a higher pay level for their skills/years of experience/usually higher pay as an external hire. - I went through multiple job re-organisations during the years working at H&M. Having to worry about job security year after year after year takes a toll.

      Viewing 13 - 15 of 17,351 Reviews
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      Glassdoor has 21,481 H&M reviews submitted anonymously by H&M employees. Read employee reviews and ratings on Glassdoor to decide if H&M is right for you.