Gopuff interview questions

Part I: Gopuff operates MFCs (micro-fulfillment centers) in markets across the country. MFCs are stocked with the products we deliver to consumers. You're tasked with optimizing Gopuff market growth over the next 3 months. Please: 1. Develop a framework for how to evaluate the market to identify key areas and drivers of growth. 2. Build 2-3 strategies to drive user acquisition over the next 3 months. 3. Build 2-3 strategies to drive growth in order volume over the next 3 months. 4. For each strategic program, please include detail including: resources, costing, timeline, and measurement/reporting. Consider the following as you complete the exercise: ● How many users do you expect to achieve through each targeted channel in your strategy? Walk us through your forecasting and conversion metrics. ● What budget would you ask for? How does it relate to your strategy, cost of acquisition, and lifetime value of the users you’re acquiring? ● How would you track adoption? ● What data would you need to inform your strategies? ● What questions would you ask of the business to help prioritize strategies for launch? ● If a partnership, mock-up a collaborative approach to what Gopuff is bringing to the table vs what the partner is offering. Part II: Describe your optimal market team structure, how you would manage the team, and how you would work together on a weekly basis to measure outcomes as you work to achieve the targeted growth goals.

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