2.0
Apr 15, 2016
Recommend
CEO approval
Business Outlook
Pros
The people are friendly and smart. Alexei Orlov was able to infuse a ton of money from the DAS group to rebrand RAPP from "Customer Experience Agency" to "Core Dialog".
Cons
"Core Dialog" is fluff, with no clear tactical plan to realize it against paying SOW's. RAPP is not a creative agency. Strategically led, creative is a production arm. Business leads have poor sell through capabilities and though "Core Dialog" is touted as omnichannel, this agency is the Email and Direct Mail agency, no matter how hard they try to get a seat at the big kid's table. This is where creativity goes to die.